Each new month seems to see more exciting news with regard to sports in Oman (and it is only the “slower” summer months still). Last month saw an announcement about the Ironman brand, whilst this week sees the arrival of the Cricket World Cup Trophy to Oman.
Oman is the only country in the Middle East that will host the Trophy on its world tour (ahead of the event next summer) – which is a great testament to the country, and to the success of it’s cricket team in recent times.
The Cricket World Cup is one of the largest global sporting events now in the global calendar. Olympics and World Cups (football, rugby and cricket) generate huge revenue streams and fund the development of these sports – and it is the goal of all sports to come up with the right format to ensure international recognition and international value – which will then lead to the huge media revenues and massive awareness to drive sports growth.
Sabco Sports has its very own assets that we dream of achieving world domination with – and what a story that would be. Our NOS brand is a fun obstacle course event that has been well received in Oman, and is soon to be seen outside of Oman for the first time. From our beginnings in Oman, our journey (with the NOS brand) is one to keep your eye on. Check out the NOS website here.
The NOS season details for our events in Oman will soon also be issued on the same website and we look forward to seeing Omanis challenge themselves in some of Oman’s most iconic locations. We plan to support the events with some great ways of getting yourself in good shape – check back soon for an announcement on this.