The impact of a story can affect EVERYTHING.
Did you know that the number of kids taking martial arts classes exploded after Karate Kid? Or for the younger generation reading this, did you know that the popularity of Grey’s Anatomy resulted in +200% of students going into medicine?
Storytelling is an art and if done well, can be incredibly moving. In short, a good story should:
– Make us laugh
– Make us cry
– Make us wonder
– And make us care
A great story would do all four and trigger a real emotional response. When we tell our friends a story, it’s about the details we remember, that meant something to us, that had an impact and that made us care.
The hard part is coming up with an impactful idea but anything and everything can be the start of THE idea.
JK Rowling was stuck on a train for four hours. She saw a little dark-haired boy with glasses sitting across from her. The idea that this little boy didn’t know he was a wizard popped into her head. That small seed of an idea then continued to grow as she cultivated it, and began to dig deeper to see what was there. It’s a good thing she did as it turned out to be the worldwide phenomenon Harry Potter!
Asking yourself “what if?” allows you to go as far as you want, only to come back with a very interesting angle to your story.
The four must-haves for great storytelling include:
- an emotional hook
- a likeable character
- a visual approach, and
- entertainment value.
The more surprising, authentic, emotional, inspiring and fascinating a story, the more interesting it will be. People want connection, not information, so create the desire for people to know more and remember every word counts; craft your story wisely.