Last month, we wrote about Ambush Marketing in readiness for the World Cup. It feels as though FIFA has been refereeing that with a super well presented football product #sponsorhappy.
So, it looks like FIFA were ready and well prepped for that invasion.
On the pitch, however – this has been the World Cup of surprises. Italy and Holland did not make it, whilst Germany, Spain, Brazil, and others, fell earlier than expected. Whilst this has not always been the case, with generally bigger teams of course winning the bigger tournaments (think Real Madrid, the world’s best funded team, winning the Champions League for 3 years in a row) – we at Sabco Sports feel that the 2018 World Cup is a good example of how well-prepared teams can fare against better funded rivals.
After all, the money is only part of the equation; the size of the national league is only one player in the make up of a winning culture.
Where there are constraints on how a team is formed (after all Spain cannot simply go and buy Mbappe after this World Cup tournament if they want to improve – he is all France’s) – then a team that is well prepared is always going to give itself a better chance of progressing.
Of course, the bigger associations should be best prepared (and frequently, they do win more, as they are often better prepared), but getting organized can give you a competitive advantage over those who grow accustomed to winning,
And this World Cup has seen smaller nations – the underdogs, if you like – make best use of their assets through employment of this practice.At Sabco Sports, we are strong believers in being well prepared; in ensuring we maximize all opportunities and get the most from our (and our partners) resources. Click To Tweet
By failing to prepare, you are preparing to fail – Benjamin Franklin.